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Heidi's US & UK Expansion: Lessons from the Startup Growing Faster Than Canva
Episode description
Published 17th June, 2025.
This episode is part of our recently released "Startup Playbooks Report" -- unpacking the playbooks of 9 of Australia’s fastest-growing startups and scale ups for the first time. Thanks to the report sponsors - Google Cloud, Vanta and Notion for their support.
In this conversation, we go deep into Heidi's global expansion journey: how they’ve grown from Australia into the US and UK, what’s worked (and what hasn’t), and the key lessons featured in the report that so many of you have found actionable.
You''ll hear from CEO Tom Kelly, US lead Jesse Creighton, and UK lead Raghav Sharma, in conversation with our Founder/Host, Vidit Agarwal.
It’s time to explore your curiosity. Please enjoy.
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To support this podcast, check out our some of our sponsors & get discounts:
→ $1,000 off Vanta: Your compliance superpower — Vanta.com/high
→ Get up to 6 months of Notion’s Business plan for free with Notion AI included (worth $12K): Go to - https://ntn.so/highflyers & click “Apply Now”
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If you're keen to discuss sponsorship and partnering with us, email us at contact@curiositycentre.com today!
Hosted by Vidit Agarwal, Founder of Curiosity Center and The High Flyers Podcast.
It’s now time to explore your curiosity.
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In this deep-dive group conversation, Tom Kelly (CEO), Jesse Credighton (North America Lead), and Raghav Sharma (UK Lead) from Heidi share:
▪️ How Heidi evolved from a tightly bound Australian product to a global AI healthcare solution
▪️ The role of paid marketing in unlocking product-led growth in healthcare—a rare move in their category
▪️ Why high-agency, generalist hires were critical to scaling into the UK and US
▪️ What most get wrong about market expansion, and how to use pull signals, not just plans
▪️ The iceberg effect in US enterprise sales, and why product quality alone isn’t enough
▪️ How they used fanaticism and ambassador users to build momentum without big budgets
▪️ When to bring in experts, and how to communicate across time zones and HQ boundaries
▪️ What they've learned about hiring missionaries over mercenaries—and the personal fuel that drives resilience
This is Heidi Health like you’ve never heard them - tactical, transparent, and refreshingly human.
Tune in to learn how to scale smartly across markets, lead with curiosity, and build in a deeply regulated space like healthcare.
and lots more!
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Get in touch with our Founder and Host, Vidit Agarwal directly Here
Contact us to discuss sponsorship opportunities, recommend future guests or share feedback, we love hearing how to improve!
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Show notes
Timestamps
About us
The High Flyers Podcast is a "meticulously researched biography" that uncovers the untold stories of remarkable people and companies—redefining what it means to be a high flyer. Launched in 2020, it has ranked in the global top ten for past two years, with listeners in 27 countries and over 200 episodes released. A flagship product of the Curiosity Center, it has been featured in Forbes, Daily Telegraph, and at SXSW, offering raw, relatable insights from childhood to career, helping listeners become 1% better every day.
Some of the notable guests on the show include: Anil Sabharwal (He built/led Google Photos,
Google Chrome and Google Drive), Malcolm Turnbull (Former Australian Prime Minister),
Holly Kramer (Board Director at Woolworths and ANZ), Brad Banducci (Recent Woolworths
CEO), Jack Zhang (Airwallex CEO and Co-Founder), Craig Tiley (Tennis Australia CEO), Elena Verna (Head of Growth at Lovable) and more.
Contact us
We enjoy working with people and companies that align with our mission and values.
If that sounds like you, contact our team via the form.