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Chris Wirasinha: CEO, Linkby; Co-Founder, Pedestrian TV
Episode description
Published 17th September, 2025.
This episode #224 features Chris Wirasinha, co-founder of Linkby — the Performance PR platform used by 3,800+ brands and 600 publishers, backed by US$15m in funding and growing 100% YoY across the US & UK. Previously, Chris co-founded Pedestrian Group at 21, scaling it to 100 staff, a ~$100m valuation and an exit to Channel Nine.
It’s time to explore your curiosity. Please enjoy.
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Hosted by Vidit Agarwal, Founder of Curiosity Center and The High Flyers Podcast.
It’s now time to explore your curiosity.
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In this special episode, Chris opens up like never before.
You’ll hear about:
▪️ Growing up as the “brown kid” in Sydney after moving from the UK
▪️ His full-circle journey: from newsagent job as a teen to founding one of Australia’s biggest youth media brands
▪️ Building Pedestrian with no funding, selling DVDs in fashion stores, and later selling to Nine for $39 million
▪️ Why he started Linkby and how it’s helping brands like P&G win in the world of AI-driven discovery
▪️ The secret to finding underdog talent including how he recruited his co-founder after a cold call
▪️ What life really feels like after a successful exit—and how he defines “enough”
▪️ How he stays plugged into pop culture while raising two teens
▪️ The power of self-belief: “I’d be an average accountant. But I knew I could be world-class at marketing.”
▪️ What brands get wrong about AI, and how GEO (Generative Engine Optimization) is changing the game
One of the most relatable and high-impact episodes of the year. Dive in.
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Show notes
Timestamps
About us
The High Flyers Podcast is a "meticulously researched biography" that uncovers the untold stories of remarkable people and companies—redefining what it means to be a high flyer. Launched in 2020, it has ranked in the global top ten for past two years, with listeners in 27 countries and over 200 episodes released. A flagship product of the Curiosity Center, it has been featured in Forbes, Daily Telegraph, and at SXSW, offering raw, relatable insights from childhood to career, helping listeners become 1% better every day.
Some of the notable guests on the show include: Anil Sabharwal (He built/led Google Photos,
Google Chrome and Google Drive), Malcolm Turnbull (Former Australian Prime Minister),
Holly Kramer (Board Director at Woolworths and ANZ), Brad Banducci (Recent Woolworths
CEO), Jack Zhang (Airwallex CEO and Co-Founder), Craig Tiley (Tennis Australia CEO), Elena Verna (Head of Growth at Lovable) and more.
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