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Published 17th September, 2025.
This episode #224 features Chris Wirasinha, co-founder of Linkby — the Performance PR platform used by 3,800+ brands and 600 publishers, backed by US$15m in funding and growing 100% YoY across the US & UK. Previously, Chris co-founded Pedestrian Group at 21, scaling it to 100 staff, a ~$100m valuation and an exit to Channel Nine.
It’s time to explore your curiosity. Please enjoy.
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Hosted by Vidit Agarwal, Founder of Curiosity Center and The High Flyers Podcast.
It’s now time to explore your curiosity.
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In this special episode, Chris opens up like never before.
You’ll hear about:
▪️ Growing up as the “brown kid” in Sydney after moving from the UK
▪️ His full-circle journey: from newsagent job as a teen to founding one of Australia’s biggest youth media brands
▪️ Building Pedestrian with no funding, selling DVDs in fashion stores, and later selling to Nine for $39 million
▪️ Why he started Linkby and how it’s helping brands like P&G win in the world of AI-driven discovery
▪️ The secret to finding underdog talent including how he recruited his co-founder after a cold call
▪️ What life really feels like after a successful exit—and how he defines “enough”
▪️ How he stays plugged into pop culture while raising two teens
▪️ The power of self-belief: “I’d be an average accountant. But I knew I could be world-class at marketing.”
▪️ What brands get wrong about AI, and how GEO (Generative Engine Optimization) is changing the game
One of the most relatable and high-impact episodes of the year. Dive in.
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Timestamps
About us
The High Flyers Podcast features in-depth interviews with the world’s most relatable role models in business, tech, finance, government and sport in the US, Australia, Singapore, India and New Zealand.
Launched over 6.5+ years ago - our 275+ guests come from various industries around the world including:
Investing and Finance (VC, PE, Pension Funds, Family Offices)
Our guests across venture capital, growth investing, institutional capital, banking, pension funds and family offices include: Keith Rabois (MD, Khosla Ventures), Jason Collins (CEO, BlackRock Asia Pacific), Ryan Beiermeister (Partner, Founders Fund), David Haber (General Partner, Andreessen Horowitz), Kevin Hartz (Managing Partner, A*), Mike Vernal (Partner, Conviction; Ex-Sequoia), David Schneider (Growth Fund Co-Lead Partner, Coatue), Venky Ganesan (Managing Partner, Menlo Ventures), Mark Suster (Managing Partner, Upfront Ventures), Kelland Reilly (Partner, Airtree; Ex General Atlantic, D1), Niki Scevak (Managing Partner, Blackbird), Paul Bassat (Managing Partner, Square Peg), David Neal (CEO, IFM Investors), Sam Sicilia (CIO, Hostplus), Michael Kim (Partner, Cendana Capital), Beezer Clarkson (Partner, Sapphire), Gautam Chari (Head of Capital Commitments, Bank of America), David Shein (Managing Partner, OIF), Vivek Bhatia (CEO, MUFG), Rowan Simpson (Founder, Hoku) and more.
Technology, AI and software (Startups, Big Tech, Publicly Listed)
Our technology, AI and software guests include Jodie Auster (Uber’s Global Head of Travel), Sukhinder Singh Cassidy (CEO, Xero), Rob Giglio (CCO, Canva), Mel Silva (MD, Google), Jean-Michel Lemieux (former CTO, Shopify and Atlassian), Anil Sabharwal (Global VP, Google Chrome, Photos and Drive), Shiv Rao (CEO, Abridge), Jesse Zhang (CEO, Decagon), Dylan Babbs (Co-Founder & CTO, Profound), John Willett (Co-Founder & COO, Rogo), David Eckstein (CFO, Legora), John Haddock (CBO, Harvey), Stevie Case (CRO, Vanta), Jeanne DeWitt Grosser (COO, Vercel), Cristina Cordova (COO, Linear), Elena Verna (Head of Growth, Lovable), Jack Zhang (CEO, Airwallex), Tim Doyle (CEO, Eucalyptus), Andrew Fraser (President, Halter), Bowen Pan (creator of Facebook Marketplace) and more.
CEOs, Boards and Major Company Senior Executives
Our guests leading some of the world's largest and most recognisable organisations include Brad Banducci (CEO, Woolworths Group), Michael Schneider (CEO, Bunnings), Paul Grosmann (CEO, R.M.Williams), Andrew Penn (CEO, Telstra), Vandita Pant (CFO, BHP), Sanjeev Gandhi (CEO, Orica), Craig Tiley (CEO, Tennis USA), Brendan Hargreaves (CFO, Officeworks), Andrew Fraser (Board Chair, Bank of Queensland), Jaddan Cummerford (CEO, Unified Music), Ed McManus (CEO, Deliveroo) and more.
Government and Policy Makers
Our government, diplomatic and public-policy guests include Malcolm Turnbull (Prime Minister of Australia), Amit Singh (Managing Partner, Mandala), Peter Varghese (Secretary of Australia's Foreign Service), Philip Green (Australia’s High Commissioner to India), Brendan Dowling (Deputy Secretary, Australia's Department of Home Affairs), Mukund Narayanamurti (General Manager for South Asia, Austrade) and Ryan Neelam (CEO, Centre for Australia-India Relations, Australian Government).
Professional Athletes
Steve Solomon (400m Olympic Sprinter), Ed Cowan (Former Test Cricketer), Trent Cotchin (3x Premiership Winning Captain, Richmond FC), Lisa Stahelakar (World Cup Winning Captain, Australian Womens Cricket Team).
Contact us
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