
Tim Doyle + Alex Badran: Founder & CEO's, Eucalyptus & Spriggy
Episode description
Show notes
Timestamps
In this episode #120 of our "round table musings" series featuring two special founders in Alex Badran and Tim Doyle, learn about:
02:36 - Alex and Tim’s memories of meeting each other
03:30 - Opportunity in marketing from capital allocation and media management
04:10 - Probabilities and thinking in frameworks
04:57 - Alex’s memories of winning competitions watching cricket
06:56 - Grounding first principles in a logical framework from mathematics
08:14 - Why not enter finance post PhD in math?
10:38 - Career selection and matching interests and skills
12:07 - Balance between data and judgement in decision making
18:05 - Do founders have to evolve thinking from Seed stage to Series B and beyond?
20:28 - Drawing inference to the needs of a population for product building
22:02 - Role of data in performance marketing
23:47 - Campaign at Eucalyptus that surprised Tim the most
25:08 - Current phase of marketing being hyper local optimisation
27:06 - Finding product market fit for the second act of the business
33:24 - Customer problems, business problems, vision
35:06 - Generalist vs specialists
39:10 - Formulating team skill sets
41:15 - Combination of personalities effective at specific times and not others
44:18 - Outsource anything that doesn’t make your beer taste better
47:17 - What makes someone the best?
51:30 - Dreamers, leavers and settlers
54:50 - Transitioning from corporate to a startup
56:42 - Key learning for Alex and Tim in next 6 months
*Special thanks to Elliot Toms at Eucalyptus for his magical help with this one.
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The High Flyers Podcast is a "meticulously researched audio biography" that uncovers the untold stories of remarkable people and companies—redefining what it means to be a high flyer. Launched in 2020, it has ranked in the global top ten for past two years, with listeners in 27 countries and over 200 episodes released. A flagship product of the Curiosity Center, it has been featured in Forbes, Daily Telegraph, and at SXSW, offering raw, relatable insights from childhood to career, helping listeners become 1% better every day.
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